Meta static ads · AI image gen · performance loop

The ad got designed. The impossible shot got made. Then the spend got read.

Real ads, real spend, for Brasador® — the brand I run marketing for. Three cases: a static that beat every video in the campaign, a trade-show panel printed two meters tall, and a job application shipped as a product drop — that earned the interview.

See the work → or jump to the loop ↓
11x cheaper CPR — single campaign Brasador® · Meta WhatsApp click-to-message
−66% cost per conversation +110% conversations · same budget · same period
02 · Hooks reel

First 3 seconds.

Each ad opens on a different angle. These ran live on Meta — same brand, same campaign window. Hover to play.

Lifestyle hook
Gifting hook
Price hook
Problem hook
Compare hook
03 · Brasador® · Meta campaigns · direct-response

Brasador® on Meta.
Real campaign. Real data.

DTC brand, Argentina. WhatsApp click-to-message direct-response. AI-augmented creative production — brief to deployed ad — and the metrics to prove it.

Direct-response video

Creative direction by Seba · executed with the in-house design team.

−66%Cost per result
Cost per WhatsApp conversation, after a relaunch diagnosis. Same objective, new creative strategy — CPR dropped 66% within the first week of the relaunched set.
+110%Daily conversations
Same products, same budget, different creative strategy. Daily WhatsApp conversations more than doubled from the same spend — driven by better hook-to-offer alignment across the set.
11xCPR improvement
After diagnosing a misconfigured optimization goal. The campaign was optimizing for the wrong event — one structural fix unlocked an 11x drop in cost per result on the corrected ad set.
3.8%Campaign CTR
CTR at frequency 1.35 — no creative fatigue. A 3.8% CTR at low frequency means the creative hit the right audience with the right message, not burning reach through repetition.
How it runs
01Brief → AI image generation → static + motion edit.
02Deployed live via the Meta Marketing API · multiple angles A/B at once.
03Metrics read weekly via API → iterate on the winners, kill the rest.
Static creatives — same campaign · tap any to open
Cheapest converter — gift-wrapped static adCheapest converter ✦+
Static — user quoteMOFU+
Static — feature angleMOFU+
Static — price, grill modeBOFU+
Static — price, standaloneBOFU+
AI in production — the deeper cases
CEC large-format panel2m print+
Shinesty drop landingBrand voice+
04 · The loop

The performance loop.

The process Bocquet ran at MuteSix. Brief → ship → read → diagnose → feed back. I don't hand off the JPG and walk away.

01
Brief → variation sethook angle · format · target

Each brief becomes 5–10 named, versioned creatives, organized so performance maps back to the exact file.

02
Ship via API, structuredMeta Marketing API · clean naming

Campaigns assembled and activated through the API — placement control, tracking specs. No "boost post" guesswork.

03
Read the numbers rawCPR · CTR · hold · frequency

Weekly pulls per creative. This is how the gift static was caught winning within 72 hours.

04
Diagnose & feed backkill · scale · iterate

The next round inherits what the auction said: winners get variations, losers get killed. The loop closes.

Sanitized output from my own read-only reporting script against the Meta API. This runs whenever I want the truth — not when a dashboard decides to show it.

05 · Motion reel · not a performance ad

Range beyond performance.
Motion AI, cinematic.

Stratosphere is a motion reel built entirely with AI-generated imagery and time-ramp editing — the full range of what the pipeline does when the brief calls for it, not just direct-response.

View Stratosphere live →

Let's see if this fits.

Sebastián Vizzo · Creative AI & performance · Argentina (GMT-3) · remote, full-time.
All figures from the Meta Marketing API. Happy to walk through the raw data on a call.

Relevant, if you happen to run a newsletter business.

Email me → Full portfolio ↗ LinkedIn ↗

Designed by Humans  ·  Built by Intelligence

Case 01 · the gift that converted

A static. Every video. One winner.

Brasador wrapped as a gift, AI-edited from a real studio photo

The brief: "a gift he won't expect." Shooting and wrapping 40kg of steel was a day of production. Instead — directed by Seba, executed by a designer on the team inside the AI workflow — the creative went a different route.

Started from a real studio photo. AI edit: gift paper in the brand's isotype pattern, gold bow, studio backdrop. Shipped same day as one of ten variations.

That variation ended up the cheapest cost-per-conversation in the whole campaign. The loop caught it in 72 hours: 142 WhatsApp conversations, a static beating every video in the set.

142 conversations · campaign's lowest CPR · static outperformed every video

Direction: Seba · Execution: a designer on the team, inside the workflow.

Case 02 · feed → large-format

Scene didn't exist. Got made. Printed two meters tall.

Large-format trade-show panel — AI-generated riverside scene from product reference

Trade-show stand, April 2026. The brand needed an outdoor riverside scene that didn't exist in the library — no time, no budget for a location shoot.

Generated from real product photography as reference — geometry, materials and fire behavior stay true. Iterated until the light and grain held at large-format size. Brand system composited on top.

Printed as the stand's main panel. Visitors stood next to it. Nobody asked. Same workflow, opposite extreme: from a 1080px feed ad to a 2-meter print, the pipeline holds.

feed → 2m print · zero location shoot · same pipeline, opposite extreme
Case 03 · shipped as a drop

Applied to a US brand in their own voice. Got the interview.

The Creative Brain Hammock — drop landing page hero
Drop email 01 — teaser Drop email 02 — reveal Drop email 03 — launch

Shinesty — irreverent, deadpan, very American. Instead of a CV, the application shipped as "The Creative Brain Hammock™": a Shinesty product drop. Landing page, a three-email teaser→reveal→launch sequence, AI-generated visuals throughout, every subject line and PS in their register.

25 real emails studied across six months to lock the voice — down to the footer, which at Shinesty is a brand piece, not legal boilerplate.

The drop earned the interview. The role closed; the proof didn't — email design, AI visuals, and a brand voice that isn't mine, held across an entire system.

25 emails analyzed · full drop shipped · interview earned

Static creative